Is “World Class Service Beyond Expectation” what you anticipate from practitioners in the servicing industry? What can be done to enhance the service standard of retail professionals?

To promote the awareness of service within the retail industry, the Hong Kong Retail Management Association (HKRMA) invites retail employers to nominate their employees to participate in the 2008 Service & Courtesy Award with the theme “World Class Service Beyond Expectation”.

Keen competition in the retail industry has encouraged retailers to enhance their services. HKRMA hopes that through this award, the awareness of upgrading service standards can be further brought to different levels and put into practice.

Employers who are interested in entering the competition can select the business category they belong to. This year, a new category, retail (services), is available. Employers can nominate their employees to compete for individual awards or they can compete with other companies for the company award “The Best Team Performance Award”.

Participating retailers will be judged according to four criteria: professional image, presentation skills, interpersonal skills, and service concepts and skills. Their on-the-job performance will be assessed at their work locations by mystery shoppers. In addition, they have to go through group and individual interviews.

As HKRMA mentioned, it is hoped that those who win the awards will set role models for fellow retail practitioners, motivating and promoting the importance of quality service within the industry.

More information on 2008 Service & Courtesy Award