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Teri Burgos-Gutierrez, Corporate Trainer

Teri Gutierrez is a corporate trainer, author, speaker, and web columnist. She can be reached at gutierrez_teri@yahoo.com.

*October 2005 Issue

ACQUIRING THE AMERICAN ACCENT
FOR IMAGE ENHANCEMENT

“The limits of my language are the limits of my world.” --Ludwig Wittgenstein

"What do you want to be when you grow up?” Each one of us has responded to that question at one time or another in our young lives. But I guess what we should really ask is, “Who do you want to be when you grow up?” Both questions must be answered as we mature, but then again the answers will differ. “I want to be a businessman, to be like the senior officer in a bank or a multi-national firm.” There are a lot of businessmen out there possessing individuality within the confines of what is considered appropriate for business industry or any other industry for that matter.

Who do you want to be? How do see your image in the profession you have chosen?

Your executive image is your total persona. Mastering it is like packaging a gift. Like gifts, each of us will be wrapped differently from the next person. Expressing uniqueness in your packaging is crucially important for today’s career people, young and old alike, as well as up-and-coming CEOs. Why? Because such expression communicates self-confidence, creativity, and leadership.

Each of us is an individual, possessing different personalities, looks, physiques, and so on. In traditional businesses such as banking, law, and accounting, the atmosphere is conservative. The atmosphere is formal and protocol prevails; dos and don’ts are black and white. Those who choose to succeed in such professions, however, will find that even they can project their individuality within the confines of their formal environment. The key to success is inviting uniqueness in you when you communicate your expertise in your profession. The key to your credibility may be expressed in the manner by which you project yourself as a speaker. The atmosphere in your chosen profession may be informal, and the rules of conduct may be looser, but protocol is still just as important for the executive.

In the Age of Globalization where connecting to the outside world can be done with a slight touch of a finger, communicating with an American accent may be of great advantage. American English is still dominating the world as the international language, and will continue to be the mode of communication exchange all over the globe for a long, long time. Being able to speak and understand it is indeed an added feature in one’s image and corporate agenda.

Here are twelve simple tips you can apply to acquire an American accent in your day-to-day communicating stint in the workplace:

  • Speak English all the time (if not most of the time).
  • Listen to people who speak the language well.
  • Read English books, articles, essays, etc.
  • Watch English films or television shows.
  • Sing English songs.
  • Enunciate words and phrases.
  • Record yourself. Listen to yourself. Have someone listen to yourself too.
  • Bring a pocket dictionary with you ALL the time.
  • Learn how to read the transcription symbols.
  • Blend your words.
  • Familiarize yourself with American idioms. Know their meanings. Use them.
  • Practice! Practice! Practice!

Remember, presenting a remarkable image is total packaging, projecting something unique and appropriate for your chosen profession, and continuing your goal for self- improvement.

On your self-analysis sheet, write down your profession or line of work, the environment where you work, your position, and what you think could be the most appropriate image for you. Remember to include acquiring the American accent as an added feather on your cap!


Speaking proper English can improve your career. Get higher paying jobs and get the career you've always wanted.